FEMALE EMPOWERMENT THROUGH DANCE
In HO21 Nike and Onygo partnered up with the @SHERO.MOVEMENT,
a collective which promotes and inspires female
empowerment through dance.
“Own The Floor means so much more than just owning the dance
floor. Dance teaches everything, from discipline and knowing your
body to self-expression, joy and community. That’s why it’s so
empowering”
CAMPAIGN ROLL-OUT
across the full Onygo digital ecosystem as well as SHERO
social media channels & 20 store windows in Germany.
OVERALL RESULTS
The campaign performed above benchmark with
926 K
REACH
1.3 M
IMPRESSIONS
93 K
INTERACTIONS
13,3%
AV. ENGAGEMENT
RATE
