CELEBRATE THE DIVERSITY OF DANCE THROUGH HIP HOP
Leveraging the Snipes credibility in the dance community,
we brought together a crew of 9 dancers from key EMEA cities
to celebrate their diverse dance styles and backgrounds.
ACKNOWLEDGE OUR DANCERS
AS ATHLETES
& GIVE THEM A PLATFORM
We invited the Snipes’ crew to a 10-day Dance Camp in Montpellier, France
to exchange their styles and experiences in preparation for the Battle of The Year showcase.
MENTORING THE NEXT GENERATION
We acquired new members driving them to the Snipes Clique App
with exclusive access to product and dance insights from our crew from the camp.
APP DOWNLOADS
+5%
TOTAL CLIQUE
APP DOWNLOADS
1.6M
INSPIRE THE FUTURE OF HIP HOP DANCE
Our dancers showcased the future of hip hop at the Battle Of The Year, the annual dance
event where the best crews from around the world compete in Breakdance and Hip Hop.
BOTY LIVESTREAM VIDEO VIEW
3M
INCREASE VS PRIOR YEAR
+88%
REACHING THE WIDER DANCE COMMUNITY THROUGH MEDIA
International coverage by credible dance media partners and creators across France
and Europe helped amplify the storytelling and reach within the relevant dance audience.
MARKETPLACE IMPACT
Strong O2O journey with full retail takeover including 320 windows across EMEA and impactful
social media coverage driving to the Snipes Clique App for exclusive members’ content.
Local Ambassadors and Girls Squad (Staff) helped amplify the message within the whole
Snipes community via seeding activations and live reporting from the Battle Of The Year event.
RETAIL
320 DOORS
ECOM
Womens AF1 Jewellery SOLD OUT on digital after 2 days from launch.
APP
45K CLICKS
SOCIAL MEDIA
200K ENGAGEMENT
OVERALL RESULTS
17.8 M
REACH
24.5 M
IMPRESSIONS
7 M
USD REVENUE
WHAT`S NEXT
With the newly acquired loyal Nike members at Snipes who have a strong affinity to dance, we now embark on a journey to serve them with personalised content, product, services, events and coaching to shape the future of hip hop dance.
STAY TUNED AND KEEP MOVING…
